Create a look: 1940’s


Its that time of the month where we step back in time – this month we stop as the 1940’s. For me personally I think this is probably the era I would have wanted to be apart of. Women where very much apart of the war effort, the clear defined roles they had in the 30’s shifted somewhat and the make do and mend mentality is something lost in the throw away days we now live in. I adore watching movies from this time as well – they remind me of my Nan who always used to say “they don’t make them like this anymore” My all time favourite 40’s movies are “Its a wonderful life” “The Postman always rings twice” and “Meet me in St. Louis”
The look of the era was quite simple and quite a you but at your best look – eyebrows had become well groomed with a good arch, eyeshadow was kept generally to matte shades usually in light browns with maybe a bit of brown eyeliner (the full on black winged eyeliner is actually more 50s), lots of mascara was a must as well as redder the better lips.

Don’t forget to check out Gemma’s 40’s look over at McCarthy’s Beauty Review!

So for my look I went with bright red lips which I slightly lined outside my natural lip line. This was something that women had started to do to really put the emphasis on them. In fact I read somewhere in the US they considered red lipstick to be essential to keep morale up in the war effort and to send letters covered in red kisses to soldiers to boost their morale while at war! The eyes I kept simple and plain with a bit of eyeshadow and brown liner along with lots of mascara. My brows I just used a bit of dark wax to define them (I’m still trying to grow them out so apologies for them not being a groomed as the women of the 40s). My skin I just used a usual foundation I have in my collection to create a nice natural looking base that wasn’t too made up.


Here is what I used in this look – I didn’t have to buy anything specific this time around.
GOSH classic foundation primer
Bourjois Healthy Mix foundation in number 52 Vanilla (I reviewed this foundation here)
Elf concealer in porcelain
Rimmel Stay Matte powder in translucent
Body Shop Honey Bronze in 02
Bourjois Cream Blush in 01
Make Up Revolution single eyeshadow – Mocha Love, Touch Me and Delicious (Wet and used as a liner)
Elf Brow kit in dark
Estee Lauder double wear mascara
MUA Lip liner in Red Drama
MUA Matte lipstick in Scarlet Siren

Overall I think the make up looks of the 1940’s are really wearable and I can see how the forties are still influencing our look today.

Now go over to McCarthy’s Beauty Review and see how the beautiful Gemma got on!

Next month we move on to the 1950’s – another decade in time that I am obsessed with!

Let me know what you think of this post – I’d really like to know

Thanks for reading
Beauty Barmy Bird


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